Design In Berlin: Styling For ‘Fashion For Home’

19 December 2013 0


This Monday I have told you about our great design blogger tour to Berlin in THIS post. Today I want to continue with the design story from the German capital by showing you one of the highlights: Our styling challenge for Berlin based ‘Fashion for Home’

Some of you know that I am a fan of ‘Fashion for Home’ – for example, my coffee table is from one of their collection and I blogged about it HERE. It was a frosty Friday morning when we set off to go to their showroom in Berlin-Mitte. I need not mention that I had a terrible cold and literally no voice at all, but I fought my way through a crazy snowstorm in Berlin (see the breakfast pic) and arrived a tad exhausted at the showroom. Luckily, the folks of ‘Fashion for Home’ prepared a great and festive breakfast for us all and one of the founders, who founded the company as fellow students back in 2009, gave us an introduction to the brand’s beginning and philosophy. Key beliefs of this brand are design for every budget and environmentally friendly processes. 

After the introduction we were challenged as stylists. Our group was split into two and I teamed up with Emma of Emmas Designblogg, Desiree of Vosgesparis and Anna of La Maison d’Anna G. We decided to style up a real-life setting of a dining room. The other group opted for a product styling with various home accessories. We were lucky to work with a professional photographer and what I like in particular about such styling challenges is that we get to do everything from A to Z in a short time – we have to come up with an idea and a concept, find the best spot, ascertain the light, source the furniture and props, brief the photographer, style, restyle, double check the shots, discuss, change and then signing the final shot off.

Now even though both our stylings are totally different, I could not decide which one I like more. Our styling has a more real-life setting, whereas the other one is a more catalog like product styling. Do you have a favorite?

Photography: Final styling shots via ‘Fashion for Home‘, rest by Igor Josifovic
This post has been brought to you in collaboration with ‘Fashion for Home’

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  • Reply Kasia Pohl 19 December 2013 at 07:51

    Das musste wahnsinnig viel Spaß gemacht haben:) Fashion for Home kennt man natürlich! Waren sie nicht einer der ersten online Shops mit Designer Möbel und Accessoires in Deutschland? Ich hatte die Solaris Pendelleuchte bis ich eine Bolia gekauft habe;))

    Ich finde das erste Bild schöner, obwohl das zweite auch eine super Idee ist;)
    Difficult choice!

    • Reply Igor Josifovic 19 December 2013 at 16:08

      Vielen Dank, Kasia! Das freut mich total! Und ja, Fashion for Home kennt man tatsächlich in Deutschland, ich finde auch, die haben echt schöne Möbel zu tollen Preisen. Hab ja selbst dort schon eingekauft.

  • Reply geraldine@littlebigbell 19 December 2013 at 08:11

    So much fun to get to do your own styling. I would so love that too. Both shots are beautiful. My favourite is number 1. Love that ‘green’ living canvas. x

    • Reply Igor Josifovic 19 December 2013 at 16:09

      Thank you Geraldine. Obviously I had to add some ‘Urban Jungle Bloggers’ vibe to our styling:-)

  • Reply Gerard @WalnutGrey 19 December 2013 at 11:51

    I have a demonic stare in that first pic Igor πŸ˜‰ Cool post. It was a fun morning with the guys at Fashion For Home! And yep, they put on a wonderful breakfast spread. It was also brilliant to see Holly there too πŸ™‚

    • Reply Igor Josifovic 19 December 2013 at 16:09

      You are my demonic blogger friend:-) And meeting Holly was one of the highlights indeed!

  • Reply ilaria fatone 19 December 2013 at 13:21

    You guys are really having a great time in doing this (and it was snowing outside!!!!) Love number 1 πŸ™‚ have a lovely day Igor xxi.

    • Reply Igor Josifovic 19 December 2013 at 16:11

      Merci mon amie! Suis heureux que tu aimes la première photo – tu vois le coin ‘Urban Jungle Bloggers’ dedans, quoi? LOL

  • Reply Eleni | My Paradissi 19 December 2013 at 13:52

    You should know I’m always a bit jealous to read your posts Igor.. such a great time and so much inspiration only by talking and coexisting with all these fabulous people ^^

    • Reply Igor Josifovic 19 December 2013 at 16:10

      S’euxaristo Eleni mou!! We do have lots of fun together, it is a very great group of inspiring people! I am a lucky guy!

  • Reply Ligia Seabra 19 December 2013 at 14:16

    Love number 1. The table was set beautifully and we can see it’s snowing outside. πŸ™‚

  • Reply Eva 19 December 2013 at 14:56

    Die Bäume sind so toll! Bei mir sind sie auch letzte Woche eingezogen. :)))

    Liebste Grüße

    • Reply Igor Josifovic 19 December 2013 at 16:12

      Tolle Deko-Idee!! Sehen recht skandinavisch aus, finde ich!

  • Reply Lisa Hjalt 19 December 2013 at 20:16

    I like both but I relate more to the one you did. Job well done!

    • Reply Igor Josifovic 19 December 2013 at 20:42

      Thank you very much, Lisa:-) I am happy with our work!

  • Reply Fashion For Home 23 December 2013 at 14:43

    Thanks for this post Igor! So unique from one another – we are so pleased and admiring of your styling skills. And it was such a pleasure to have you over – you are welcome always πŸ™‚

    Warm wishes to you and your loved ones for this holiday season!

  • Reply tina @ colourliving 8 January 2014 at 01:07

    Ha. The boys have been put to work again… how lovely to see images of Gerard and well sone on the styling. But where was Holly????

    • Reply Igor Josifovic 8 January 2014 at 09:12

      She was the professional in the background – she kept an eye that everything works well. Ok, most of the time she was looking for her iPhone that she left somewhere in the showroom LOL

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