Interior design and home decor lovers strive for beautiful, personal spaces. The choices of colors, textures, furniture pieces, and accessories are meticulously made. Quite often the appealing results are immortalized in photo shootings. However there is often one piece in the living room that troubles the visual harmony: the TV. Often cut out of photos, hidden, or simply removed, this big ‘black box’ has been a challenge for most interior designers and home decorators. But those times are gone. Samsung has recently launched a TV called ‘The Frame’. And the name is not only promising, it is a revelation for interiors!
For the first time it is possible to seamlessly integrate a TV into an interior concept. With ‘The Frame’ the TV gets a whole new visual appearance in your home. Not only you get to choose a customized frame to fit your interior style, but you can also use the TV in art mode. What does this mean? It means that your TV turns into a decorative piece of art to enhance your interior style. And art mode does not mean choosing among five options like for a simple screensaver. It means truly art mode. With a wide variety of photography, graphic art, paintings, and even a whole line up of collaborations with world famous museums and galleries (as part of an additional Art Store) you can truly make your TV a statement piece in your home. Have I mentioned you can also simply use one of your fab pictures as art?
‘The Frame’ offers also different options how to be presented: Like a classical art piece mounted on your wall (maybe as part of a gallery wall?), with the normal stand on a sideboard or with an additional studio stand, a gallery like tripod. So when I had to make my choices it was pretty clear: I opted for a walnut design frame and a studio stand. And what about the art? I gave it a thought and wanted to create an ‘urban jungle’ camouflage scenery. You know, where the TV actually becomes part of your urban jungle. So lots of plants and one of my snapshots from Tulum in Mexico combined resulted in a green corner.
Now who can spot the TV? Ha! It is truly seamlessly integrated in my little urban jungle, isn’t it? The best part is that in art mode the TV regulates its brightness according to the light situation and a motion sensor simply switches off the art mode when nobody is around for a while. Smart and pretty cool.
As much as I enjoy my urban jungle camouflage situation, I also enjoy watching a good movie on this amazing screen. For the first time I have the impression of having a real home cinema at home. But that is another story. For the time being let’s play ‘find the TV in the jungle’! I am exploring!
This blog post has been brought to you in collaboration with Samsung. The Frame Lifestyle TV was provided by Samsung. As always all opinions and photos are my own. Thank you for supporting the brands who support this blog!
Photography by Igor Josifovic