From Place To Space: Grasse, the Capital of Perfumes

26 May 2013 0


Hello friends! Today we are continuing our voyage through the beautiful south of France. The first stop I’d like to take you to is Grasse, the world acclaimed capital of perfumes. Grasse is located in the Provence in the south of France. It is pitched on a hill facing the wide plain of the southern Provence and overlooking the Mediterranean coast and the coastal town of Cannes.

The center of Grasse is an old, medieval town with stone buildings and narrow streets that end up in little squares with water fountains and stairs. But the real fame comes from a century old tradition – Grasse is the epitome of the perfume industry. The area around Grasse is very known for its rose production, lavender fields, fragrant jasmine. Since the end of the 18th century the perfume industry has been prospering in this quaint little Mediterranean town and is very present nowadays, too. The big names of the French perfume industry have their own houses and production facilities in Grasse. Moreover, they also have museums, villas, boutiques and most of the factories offer free guided visits.

I took the opportunity to visit the museum and the factory of renown Fragonard Parfumeurs and got an interesting insight into the production of perfumes from the early beginning up to today. I also learned that every perfume consist of three odorant levels, the head, the heart and the base (la tête, le coeur, la base). And did you know that there are but 50 perfume experts worldwide (the so-called ‘noses’ or in French ‘les nez’)? They are able to distinguish more than 2000 scents with their noses. Consequently, they have to lead a very healthy and dedicated life – no alcohol, no smoking, no spicy food and more. 

I was pretty lucky to be in town during the annual ‘Expo Rose’ festival. It is an international rose exhibition and the entire city is transformed into an fragrant rose capital. Rose petals lead the way through the old town, a big rose exposition showcases rare roses and a market with local produce bedazzle the senses – I had to give in and try a rose icecream, rose macarons and rose madeleines. It was incredibly delicious!

I need not mention that I left Grasse packed with perfumes for my family, friends and myself and keep reminiscing about this charming Provence town whenever I smell fresh roses, lavender, jasmine…

Happy Monday, my friends!

Photography by Igor Josifovic

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  • Reply Beauty Follower 27 May 2013 at 09:02

    Τι ομορφα, αυτη την εκδρομή θα ήθελα να την κάνω κάποια στιγμή!
    Καλη & μοσχομυριστή εβδομαδα 🙂

  • Reply FrauSchmitt 27 May 2013 at 11:27

    Deine Bilder dieser wunderschönen Stadt machen Lust, sofort in die Provence zu reisen. Ich schwelge!

  • Reply Elli 27 May 2013 at 12:03

    ohhh I’m in love with roses!!!

  • Reply Radostina // 27 May 2013 at 12:44

    wow, what an interesting place.
    thank you for this pretty virtual walk.
    happy new week,

  • Reply Sarah 27 May 2013 at 13:46

    I was there years ago and bought some lovely perfumes – it is beautiful!

  • Reply Igor Josifovic 27 May 2013 at 13:54

    Thank you all for your lovely feedbacks:-)

  • Reply Anya Jensen 27 May 2013 at 15:15

    As you know my friend – I’m crazy about all your city tours, always feels like being there myself. Have been to Grasse years ago, and I could almost feel the scent of the place int the air whilst reading this. Thanks for sharing and (do I hear) I’ll be seeing you soon 😉

  • Reply tina @ colourliving 27 May 2013 at 19:11

    Here I go again…

    Been numerous times to Grasse over the years, mainly because friends wanted to buy perfumes.

    I’m actually allergic to perfumes so don’t wear anything… but I do like the Fragonard.

    The tour looks amazing!!! Love your pics.

    Have you read or seen the film ‘Perfum’? If not, RUN and buy a copy!

    • Reply Igor Josifovic 27 May 2013 at 19:22

      Of course I’ve seen the movie Tina! It’s a German classic:-)

  • Reply Judith 27 May 2013 at 22:32

    Hmmm I can’t wait to go to the South of France again to get my fix of Provence scents, landscapes and food… thanks for taking us with you on your trip. I can almost smell the roses 🙂

  • Reply Heather 28 May 2013 at 07:03

    A fairytale full of roses, sounds like bliss to me! Another fabulous travel post !!!

  • Reply Louise - 30s Magazine 28 May 2013 at 18:29

    Your photos are gorgeous, I wish I could smell it. I recently read an article about Grasse in a Dutch magazine and put it on my bucket list. And now that I read your blog post about it, I want to go even more.

  • Reply Igor Josifovic 28 May 2013 at 22:46

    Thank you ladies! I’m so happy you feel inspired by this post – and the Provence is definitely worth a trip!

  • Reply Muriel 29 May 2013 at 18:18

    j’ai habité 11 ans pas si loin (Juan-les-Pins puis Villeneuve-Loubet) avant de déménager à Nantes, on ressent vraiment l’ambiance et l’esprit de Grasse dans tes photos!

  • Reply dylmax 31 May 2013 at 05:53

    et moi j’ai cette merveilleuse chance d’y vivre….

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