Discovering small design labels is probably the best part of design blogging. It is always so refreshing and motivating to see young designers realizing new ideas with enthusiasm and vigor. Admittedly, it is not easy to find those cool small design labels in the endless world wide web. But sometimes everything works out and you discover a wonderful textile design label with a few clicks – meet ‘Swift Handcrafted Textiles’ from Tel Aviv.
This independent design label is run by two textile designers, Michal and Roni, who have focused on the combination of modern design with traditional handcrafting textile techniques such as tie-dye, silkscreen prints, block prints and more. And hand work is a major principle at Swift – which makes their home and fashion products even more desirable.
When I browsed their Etsy shop I was instantly charmed by the blue shades, the ombré designs, the handmade patterns. Everything I love in fact. Imagine those hand drawn tea towels, the colour soaked cushion covers, the summery tote bag – they seem to be shaped by the sea, washed by the sand and dried by the sun. Or maybe I am just being taken away with summer nostalgia? Whatever the reason, I think these designs deserve a second look of you and probably a little place in your home.
Happy hump day my friends!