Even though I promised it’s over with my references to this summer’s DesignTrade show in Copenhagen, I still have a few news that I brought back home and don’t want to keep just for myself. One of them is also a new Finnish company producing furniture made of Finnish birch wood: Saariwood.
Saariwood has its roots in the craftsmanship tradition of the founding Saari family. The founders believe in the essence derived from the vast Finnish nature, the simplicity of good design, and the quality of craftsmanship inherited from previous generations. To accomplish all these they use locally grown wood from Finland, they work with young Finnish design talents and rely on handmade quality.
On a first glance one might think that the furniture design is too simplistic – but the refinement lies in the details. The workmanship of each furniture piece is carried out with utmost proficiency. And the wood has that unique feel when touched. Moreover, Saariwood has strong ecological beliefs and sources the Finnish birch from local forests and pays due attention to a sustainable production process. Thus you not only get well designed and produced furniture pieces, but also furniture that is good to the environment. A win-win I’d say.