Hello back, my friends! After four days of design fun at the Stockholm Furniture and Light Fair with my blogger friends, I am back with a first round-up of three outstanding fair booths at one of the world’s leading design fairs. We were asked to select three favorite stands with an exceptional design for the fair’s blog and I thought I’ll share our favorites with you too in today’s post. Here we go:
Menu: The Danish design brand Menu not only captivates the visitor’s eye with their excellent product range but managed to catch our attention from an overall perspective as an exhibitor stand. The refined, minimalistic Scandinavian approach is softened by the use of very pale, soft colour shades of green and nude to take off the edge and a multitude of textures like wood, marble, copper, ceramics and concrete visually stimulate the visitor’s attention. Additionally, Menu has managed to preserve their traditions while they’ve managed to renew themselves simultaneously. The stand is a good example of this and shows that Menu manages to show both well-known products and their new design objects.
String: Swedish iconic furniture brand String opted for a monochromatic full-impact performance at this year’s Stockholm Furniture Fair. The non-colour scheme was mirrored not only in its shelving systems but also in the entire booth styling by famous local stylist Lotta Agaton. Moreover, String managed to portray the various facets of the String system usage on its stand – for big apartments, small apartments and now for the office, too.
By Lassen: Danish design brand By Lassen convinced us with a smart interpretation of their iconic designs for their own fair booth. The typical, cubic design of their benchmark product, the ‘Kubus’ candleholder, has sort of set the tone for a cubic design approach of their entire stand highlighting the wide range of products and offering the best visual frame for their new range of reversible coffee tables. Also, the colour palette was very balanced and well composed for design-savvy eyes.
It comes as no wonder that we’ve picked three pretty iconic Scandinavian brands as the Stockholm Design Week is a true source of fabulous Scandinavian design. However, I have way more to share with you including some excellent examples of young design talents. All this I will share with you over the next few weeks. Stay tuned!
For now off we go to hit this Monday and a new week! Bon courage!