Styling At Folklore London

10 March 2015 2


Folklore is one of my favorite interiors stores in London. I have visited the store a few times (and I have never left it empty handed) so you can imagine my happiness when I learned that Folklore has teamed up with us and asked us to visit them and do some blogger stylings as part of our recent Design Bloggers Tour to London. So one sunny Saturday morning we set off to Islington and arrived in a beautifully curated store ready to get creative.

Folklore was founded by Danielle and Rob Reid in 2012 with the strong ethos that better living is possible through design. To follow this ethos, Folklore champions design to create a lasting change and curates products that are made with care and built to last. The product range comprises furniture, lighting, home and kitchen accessories, apothecary products and home textiles – in a nutshell: a stylist’s heaven!

We only had one hour to finish our stylings and photos so we had decided to come up with four stylings focusing on the kitchen, the bathroom, a workspace and a living space. My choice was to create a bathroom styling with a selection of Folklore products. With the help of Susanna’s fantastic photography skills all our stylings have come out pretty beautifully, don’t you agree?

If you’re going to London any time soon, I strongly recommend you visit the Folklore shop in Islington. And if you can’t make it to London, just hop over to their webshop and pick your favorite products. You won’t regret it!

Folklore, 193 Upper Street, Islington, London

Photography by Susanna Vento, stylings by Design Bloggers United

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  • Reply Paul Nikk 10 March 2015 at 14:48

    Lovely styling, props and aesthetics. I had no idea you have mad styling skills 🙂

    • Reply Igor Josifovic 10 March 2015 at 14:53

      I have not:-) I tried and played around plus I asked my blogger friends to give me feedback – so it evolved with the help of the group:-) But thank you!

  • Reply caroline @trend-daily 10 March 2015 at 18:26

    Brilliant, brilliant Igor-fabulous shots in a fabulous shop!

    • Reply Igor Josifovic 11 March 2015 at 17:37

      Thank you Caroline! Means a lot coming from you styling-pro!!

  • Reply Beauty Follower 10 March 2015 at 19:01

    Wonderful job Igor!
    Τα ράφια με τα σχοινιά, τα θέλω 😉

    • Reply Igor Josifovic 11 March 2015 at 17:38

      To pio agapimeno mou magazi sto Londino einai to Folklore!

    • Reply Beauty Follower 13 March 2015 at 18:54

      Εστειλα το link σε μια φίλη που μένει London, δεν το ηξερε το κατσημα.

  • Reply Holly 10 March 2015 at 19:15

    Looks great! Love the mood and composition of the last image especially. Going to check out Folklore now 🙂


    • Reply Igor Josifovic 11 March 2015 at 17:36

      It is one of my favorite London stores, Holly! Worth visiting next time you’re in London.

  • Reply Tiff @ Curate & Display 10 March 2015 at 20:57

    I love Folklore and Islington is one of my absolute favourite parts of London. Beautiful styling. You lucky boy! x

    • Reply Igor Josifovic 11 March 2015 at 17:36

      Thank you Tiff! Folklore is such an amazing store indeed. I have never left empty-handed! Even this time I had to buy a few beautiful jars with wooden lids for my kitchen.

  • Reply Yay or Nay Interiors 16 March 2015 at 20:05

    I love the paper bags!Are they selling them? I looked through and couldn’t find on their website.

    Anna, Yay Interiors + Lifestyle & Beauty

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