Styling The 606 Shelving System By Vitsoe

1 August 2013 0


Last Thursday I shared a few flower shots and told you a quick story about a very efficient day including a blogger event. Today I want to share the rest of the story and the remaining pics of a busy and hot summer day in Munich town. So join me to the blogger styling event for the Danish design brand Vitsoe in their new showroom in Munich.

I got in touch with Vitsoe for the first time during my design blogger tour to Copenhagen in June (see the report HERE). Thus I was pretty happy when I got an invitation to a blogger event in their new showroom in Munich too. Even though I was a bit late to the event due to my work and I arrived pretty much empty-handed (I only brought my favorite Paris vase and a bunch of fresh roses that I bought just around the corner), I had lots of fun. First of all I was welcomed by the nice staff and got a swift introduction to the iconic 606 universal shelving system designed by Dieter Rams back in 1960 and produced by Vitsoe ever since.

I was pretty impressed how easy it is to change the shelves, adjust heights and widths with different modules and thus create your very own shelving system. Due to its modular concept, this shelving system seems to be an ideal solution not only for spacious homes but also for rather tricky, small apartments. Hence I was particularly interested!

Now some of you might think the shelving system looks rather bland. But Dieter Rams’ designs speak of a minimalistic aesthetic of functionalism that focuses on the essence of clear lines and the longevity of good design. And after all, it’s your personal shelf styling that adds the necessary dash of personality. So this was our task – styling our own shelving unit. Luckily I bumped into some of my blogger friends at the event and managed to borrow a few props – a Jonathan Adler owl, a quirky bunny lamp, a mini van, I used a few books from the showroom and I found nougat candies from France which perfectly matched my Paris vase. A chalkboard unit was inserted into my shelving with my ‘happy’ signature – and voilΓ , my little, quick styling was finished. The colours, the textures, the layering, the shapes – the variety works for me and it looks unpretentious yet happy. At the end we were invited to a yummy ice cream in the showroom and after a long and busy day I concluded: Mission accomplished!

For more information and impressions of the Vitsoe shelving, check their website HERE and watch the fab video entitled ‘Tidy Up Your Life’. 

Photography & Styling by Igor Josifovic


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  • Reply Trisha 1 August 2013 at 07:53

    Oooo absolutely love the photosd and styling. The rabbit is cute! The flowers are beaut!

    Trisha x

  • Reply Petra K. 1 August 2013 at 09:27

    Dein Blog ist toll !
    Du darfst Dich gerne bei mir melden wegen den Craspedia Globosa (Trommelstöckchen)

    Liebe Grüße

    • Reply Igor Josifovic 1 August 2013 at 12:52

      Oh danke Petra!! Schon gemacht auf deinem Blog:-)

  • Reply Ilaria 1 August 2013 at 09:55

    I love the “happy” chalkboard and the miniature van detail … it’s amazing how tiny cars add an unusual unexpected touch πŸ™‚ Happy Thursday πŸ™‚ xx

  • Reply Beauty Follower 1 August 2013 at 10:50

    Εγω θα παρω τα γλυκάκια ή μηπως είναι καραμέλες?

    • Reply Igor Josifovic 1 August 2013 at 14:08

      Μαντολάτο είναι από τη Γαλλία!

  • Reply Gerard @WalnutGrey 1 August 2013 at 12:30

    I have just collapsed in a heap on the floor & am in the process of picking myself up & composing myself… you didn’t just use the word ‘bland’ in the context of Dieter Rams’ 606 Universal Shelving System? One of the best representations of ‘good design’ anywhere. A veritable classic… πŸ˜‰

    Love your own personal styling as always Igor πŸ™‚

    • Reply Igor Josifovic 1 August 2013 at 12:50

      Haha I hope the fall was cushioned by cheerful cushions – ah, you don’t have cushions, right! LOL No, no, I just said some might think it’s bland (maybe better: plain, no-frill), but I personally really like it and would love it for myself!!

    • Reply Gerard @WalnutGrey 2 August 2013 at 08:55

      It’s OK. I’ve recovered now πŸ˜‰ I would have said clean and unobtrusive… and yes I so want this system for myself too. Will definitely have to buy it one day.

  • Reply Anette 1 August 2013 at 12:57

    …well done…und man erkannte sofort, welches Regal von dir war ;)) lg, Anette

    • Reply Igor Josifovic 1 August 2013 at 13:51

      Danke Anette:-) Wann kommt denn Dein Styling auf den Blog (inkl. gelber Leiter??)?

  • Reply tina @ colourliving 1 August 2013 at 18:36

    Ha. Happy story with happy ending:-)
    Love your signature styling!! Recognisable from afar:-)

    Sounds like you guys had a great time.

  • Reply Lisa Hjalt 1 August 2013 at 19:57

    roses, Paris and happy … I believe you just stole my styling heart … love this!

  • Reply Holly 2 August 2013 at 09:01

    Fabulous Igor! Your styling is so very happy. Must have been a fun day. And thanks for recommending the video, I really enjoyed it. “Genius Dieter Rams” πŸ™‚


  • Reply Igor Josifovic 2 August 2013 at 12:11

    Thank you my dear readers for all those uplifting and happy comments!! You are one bunch of fab people!

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