One of the good things about new homewares collections is their special timing. They bring the forthcoming season much quicker to us than our actual calendars do. I mean it is mid March, but we already enjoy bright and vibrant summer collections. It feels like we can not wait to invite a summer vibe into our homes. The easiest tool: adequate homewares. H&M Home announced its brand new summer collection 2017 which will hit the stores mid April. But let’s already have a peek, shall we?
The new H&M Home summer 2017 collection is all about lingering and daydreaming. Inspired by nature’s forms and colours, this collection juxtaposes the natural elements with materials such as glass and metallics as well as airy linens. The colour palette is smooth and warm ranging from greens, blues, to golden hues. All of these create a balmy summer vibe for the home.
H&M Home’s lifestyle photography helps to grasp the idea of airy, inviting sumemr homes. It is as though you will get the summer breeze as a gift in your shopping bag once you bring back some pieces from their new collection to your home. I am totally charmed by the botanical prints on their home textiles, the botanical inspired mug, as well as the wooden trays. And what abou the fab set of a jug and tumblers with golden palm fronds? Yes please!
Here’s to summer vibes at home!
Photography by H&M Home