Super Normal: Tiipoi

9 March 2015 0


What is Tiipoi? First thing I learned during our DesignBloggers Tour in London last week: it’s a young and thriving British design brand with Indian roots. Second learning followed immediately while Spandana Gopal, the founder of Tiipoi, told us about the word’s meaning: it actually signifies a sort of small tripod stool that the British colonist interpreted as a tea table (well of course). Since Tiipoi seems to be an obvious link between India and Britain from a design perspective, this seemed an appropriate name for this up-and-coming lifestyle label.
The tripod stool is a typical Indian object for daily life that qualifies as the ‚super normal’. This concept has been picked up by Tiipoiin the sense that they refer to a very Indian design ethos – the celebration of the normal objects that are designed and made to last for a lifetime and beyond. Influenced by this Indian tradition as well as the contemporary vision of Jasper Morrison and his ‚super normal’ concept, Tiipoi has launched a small and fine selection of objects for the daily use.
Their current range of products encompasses kitchen accessories like bowls, containers, jars made of materials typical for India like wood, brass, copper, stainless steel. As a London based label these object also juxtapose the cluttered big city life and reduce their appearance to the very essential in design and aesthetics combined with a longevity that raises its voice against today’s throw-away mentality and consumerism. Our design blogger group was also asked to contribute a ‘super normal’ object from our daily lives which was then exposed on a gallery wall highlighting the simplicity and functionality of design. Can you guess my ‘super normal’ object on this wall?
Photography by Susanna Vento

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  • Reply Anya Jensen 9 March 2015 at 09:42

    Hey Igor, looks fab and it looks like you guys had an amazing London trip. Happy Monday my friend xxx

    • Reply Igor Josifovic 9 March 2015 at 10:04

      Hi Anya! Yes, the trip was fantastic, we were so lucky with the weather and the programme! Tiipoi was a great discovery too – I love their simple products that are inspired by Indian traditions not in a so often seen ‘ethnic’ manner but more from a design approach perspective. Happy new week my friend!

  • Reply Holly 9 March 2015 at 18:42

    Very nice! Another good bookmark. I think simplicity is always the best policy.

    I’m not sure I can guess what your super normal object is… maybe the image at the top with the chemex?


    • Reply Igor Josifovic 9 March 2015 at 18:48

      Almost! My object was the wooden spoon – a handmade piece I always use for my – what else – coffee:-)

    • Reply Holly 10 March 2015 at 19:17

      aha! I should have known 😉

  • Reply caroline @trend-daily 10 March 2015 at 18:29

    How interesting-thanks for the intro Igor. I have no idea which object is yours though?? The vase at the bottom??!! 🙂

    • Reply Igor Josifovic 11 March 2015 at 17:39

      Almost Caroline (I am a vase person indeed) – but my contribution was my beloved handmade wooden spoon that I use for my daily coffee fix:-)

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