Why This Room Caught My Eye

21 January 2014 0


I’ve been traveling to Scandinavia so often recently that I feel like I’ve caught that Scandinavian interior design virus. You know, that rather black and white styling attitude, the use of graphic patterns, wood and leather elements, the inclusion of home plants – well, no wonder today’s eye-catching room is a detail shot of Lotta Agaton‘s Stockholm home. The renown stylist is a sort of Scandinavian styling icon and her home is probably her best business card. Even this little corner has so much to tell:

  • Black & White Styling: The balanced use of black and white elements in this interior set the perfect visual framing for any further styling.
  • Indoor Plants: The generous use of indoor plants revives the interior – it freshens up the monochrome setting and brings the nature into the home.
  • Natural Light: Scandinavian homes seem to be blessed with an abundance of natural light – high and numerous windows let in the maximum of natural light in a part of the world where light can get scarce during wintertime. 
How do you like this little corner? You can see more of Lotta Agatons’s home on Emmas Designblogg.

Photography by Pia Ulin, Styling by Lotta Agaton

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  • Reply Elena Gardin 21 January 2014 at 07:53

    Lotta’s home is a continuous source of inspiration: I don’t know how but I never get tired of it!
    She is my favourite for the reasons you stated above: graphic contrast, lots of light and – of course – a green home. I love the way she usse outdoor plants as trees inside and I’m so sorry I cannot literally copy it: ficus and succulents live outside the whole year around here!

    • Reply Igor Josifovic 21 January 2014 at 10:09

      Good point, Elena! I wish I had more space in my own apartment to add even more greens, so far I can only shelter rather small house plants and mostly succulents and cacti – but I’d love a fig tree or a rubber plant in the near future! P.S. Maybe we will go to Lotta’s store in Stockholm in February? I’d love to.

    • Reply Elena Gardin 21 January 2014 at 16:49

      Oh Igor, I’d love to! I asked her about the opening times (Thursday and Saturdays..ouch!) but she said we can let her know if the timing doesn’t work. I’m sure everybody would say yes to a visit to Lotta’s! (I will need to arrange for an extra luggage)

    • Reply Igor Josifovic 21 January 2014 at 17:20

      I am pretty sure we can arrange that!!!

  • Reply laura Madalene 21 January 2014 at 10:09

    Hi Igor Josifovic,
    I love these decorating ideas. The designs are so vibrant and the view is so happy and cheerful.
    Interior Design, 2014’s Color Trends For Your Home

  • Reply ilaria fatone 21 January 2014 at 10:22

    I agree with Elena … I never get sick of looking at Lotta’s house. Every single element is perfect where it is and yes, that light in Scandinavian houses is amazing … how is it we don’t have the same here? Sun is shining and light should be just as marvelous! One day somebody will help me understand πŸ™‚

    • Reply Igor Josifovic 21 January 2014 at 10:24

      I have a theory, Ilaria: The north is cold and lacks light for a long period. So they want every bit of it. The south has sunlight in abundance and in summer it gets too hot – people shut everything down, close the blinds, keep it dark and cool. Ah come on, you are Italian living in the south of France, you know it. We all have to move to Scandinavia it seems LOL.

  • Reply fraumau 21 January 2014 at 13:48

    I totally love this decoration and picture. It’s so clean and fresh. wow!

  • Reply Toni Kay 21 January 2014 at 16:58

    I am loving your urban jungle blogging Igor. For me Lotta can do no wrong and I absolutely love this corner of her home. Toni x

    • Reply Igor Josifovic 21 January 2014 at 17:21

      Thank you very much, Toni!! Here’s to more #urbanjungle blogging:-)

  • Reply Ana Kamin 21 January 2014 at 17:04

    Yep, you cannot pass on a good, simple and bright room where plants are included. This one look really nice. But I’m wondering what plants is that in the top right corner? Any idea?

    • Reply Igor Josifovic 21 January 2014 at 17:24

      Good question Ana – it seems to be a hanging plant. Unfortunately it can’t be seen in total on any of the pictures so I can’t figure it out just from the leaves.

  • Reply oaxacaborn.com 21 January 2014 at 18:39

    You know I love this! πŸ™‚

  • Reply Margaux 22 January 2014 at 16:32

    Hi Igor, I used to live in Norway and what you said about their perception of light is definitely true! You miss light so much that your house MUST be bright, cosy and full of joy πŸ™‚ Your blog post and Lotta’s work remind me those happy months… So thank you! Now I am living in London and we also miss light but in a different way and I decided to bring some of my scandinavian homey experience into an eco-friendly home and homeware store called BLANC Home πŸ™‚ maybe you could give some pieces of advice? πŸ™‚ http://www.blanchome.com

    Have a beautiful day!



  • Reply Anu 22 January 2014 at 20:13

    Just perfect, nothing else to say!

    P.S. This Scandinavian interior design virus (SIDV) infection is very difficult to treat… I have had a severe case of it over a year and it seems only getting worse :))

  • Reply Beauty Follower 23 January 2014 at 08:03

    Μου αρέσει η ασπρόμαυρη δναμική που βγάζει ο χώρος!

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